I am a generalist with hands-on experience of both creative and administerative tasks which allows me to manage product- and service-focused projects from start to end. Being familiar with different roles helps me to act as link between the stakeholders and to estimate the timeand resources required to accomplish the various milestones. My organisational skills and eye for detail ensure that the projects delivered are living up to my clients‘ expectations.
Moreover, I have a thorough understanding of how to bring engaging messages across to B2B and B2C clients. Due to years of freelancing within graphic design, photography, editing, and copywriting, I am also able to understand and support the production of print and online content.
Overall, I am driven by the passion for food, travelling, and sustainability.
SELECTED WORK.
Below is a list of projects I have worked on in the past years. For more information please feel free to contact me.
P R O J E C T M A N A G E M E N T
VIBRANT STUDIO MANAGER FOR MERCK VIA HOXBY
Client: MERCK Group
As Vibrant Studio project manager for MERCK I am in charge of picking up briefs and finding the right team of creatives to handle the project. I am the link between MERCK’s employees and the Hoxby creatives, making sure the final product is delivered on time, within the estimated hours and budget, and to the client’s satisfaction. Projects range from video animation, copywriting, overall graphic design, presentations to newsletter development.
Hoxby is award-winning workforce of more than 1,000 handpicked, talented and diverse freelancers who work remotely in 30 countries around the world.
Vibrant Studio is a bespoke global remote creative studio for Merck.
SHARE YOUR WORLD
Client: SanDisk Western Digital
I was project manager of the Share Your World e-book series – a quarterly publication with tips & tricks dedicated to one of the SanDisk Extreme Team members and his/her area of photography. As the projects’s editor, I worked in close cooperation with the respective team member to tell their story and share their best advice on photography.
Project management of the website relaunch in close cooperation with the developers from draft to launch; I was also in charge of delivering the text and imagery as well as managing the website after launch.
2011 – 2021 – 10 YEARS OF BETTER MOMENTS
Client: Better Moments
I was in charge of collecting, organising, and editing the content for this 90-page digital publication to celebrate the 10th birthday of Better Moments.
Due to the Covid-19 pandemic, we created a webinar series with international photographers in order to sell future workshops to existing and new clients.
I was in charge of arranging the webinars and the content with the photographers, setting up the webinars on Zoom, promoting them via Better Moments‘ online channels, and eventually hosting them (moderating, Q&A, managing attendees).
The photographers included Steve McCurry, Marco Di Lauro, Sisse Brimberg, Tom D. Jones, Peter Eastway, Hamaid Sardar, and Arne Hodalic.
SEO optimization, re-work and new copy as well as meta descriptions for a website redesign project within consumer products (in German).
SEO-optimized copy for a luxury travel brand (in English).
SEO-optimized copy for a sustainable energy provider targeted towards B2C and B2B (in German and English).
More information upon request.
SOCIAL MEDIA COPY
Client: LOOP New Media
Facebook and Instagram copy for pet food (in German)
Instagram copy for a Swiss finance app (in German)
More information upon request.
CASE STUDIES
Client: Ento Labs
Case studies on how to optimize energy consumption in public and commercial buildings with the help of AI; targeted towards B2B clients and municipalities (in English).
More information upon request.
T R A N S L A T I O N S
COPENHAGENIZE – The definite guide to urban bicycle culture
Client: i.n.s. – Institut für innovative Städte
Translation of 300+ pages from English to German; layout of the German edition with Adobe InDesign.
I wrote several articles on the topic of sustainability & food waste for Grandma Sita’s blog. Moreover, I developed recipes with seasonal vegetables that were published on the website, too.
Book design and layout (cover & content) of several different scientific publications with Adobe InDesign.
E-BOOK LAYOUT
Client: SanDisk / Western Digital
Layout of the digital SanDisk Smartphone photography guide.
FLYER / BROCHURES
Client: Photo Explore
6-page foldable flyer with information about the Berlin photo walks offered by Photo Explore. Used for print and online.
P H O T O G R A P H Y
FOOD PHOTOGRAPHY TIPS & TRICKS
Client: SanDisk
I provided the imagery (+ copy) for the „Food Photography“ chapter of the SanDisk Smartphone photography guide.
FOOD & PRODUCT PHOTOGRAPHY
Client: Grandma Sita
Food styling and photography for Grandma Sita’s website and social media channels.
V I S U A L D E S I G N & B R A N D I N G
INSTAGRAM FEED
Client: Grandma Sita
Development of a CD/CI for Grandma Sita’s Instagram channel and creating templates in Canvas for future use.
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